Power of words action was a non-standard way of explaining children how electricity is produced. Words used in Facebook posts were used to write stories about renewable energy. This way PGE Polska Grupa Energetyczna S.A. taught adults, that their words mean much more than a Facebook post. Children were thought about "green energy".
Strategy
PGE Polska Grupa Energetyczna S.A. is a national leader in production of electricity from renewable sources of energy. Water, wind and biomass are the future of power industry. Our aim was transferring this message to Poles. What is more, we wanted to arouse their interest in the subject of "green energy". We wanted to do it in an accessible, and engaging manner, what made PGE stand out from monotonous communication of other brands from this sector. To introduce problems of renewable energy to Poles we used other source of good energy: words.
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